무역 포털사이트 6C’s의 관계결속이 전자무역 활용에 미치는 연구

• 영문명: A Study on e-Trade Activity Relationship Commitment of Trade Potal Site 6C’s
• 발행기관: 한국통상정보학회
• 저자명: 이제홍(Je-hong Lee)
• 간행물 정보: 『통상정보연구』제7권 제1호, 121~144쪽, 전체 24쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.30

영문 초록

This paper describes a theoretical model for investigating the relationship commitment of trade portal site 6C’s. This research is the first to empirical test the causal relationships in Trade portal site. The relationship commitment for e-Trade portal site are tested here using data from 195 samples. Research methodology used in this study was mainly survey and questionnaire. Structural equation model is used in the hypotheses test. the results support all hypotheses involving hypothesis 1 and 6. The major finding of this paper would be summarized as followed: 1) Perceived relationship commitment of e-Trade site 6C’s is positively related to contents, community, communication, customization in e-trade activity level and activity range of trade practical 2) Perceived commerce of electronic trade site is negatively related to the relationship commitment of trade companies. 3) Perceived e-trade site in electronic trade connection is positively related to the re-activity intention. In examining the relationships commitment of the factors, e-trade potal 6C’s show in significantly by Contents, Community, Communication, Customization, Re-activity intention, but that show in not significantly by Commerce factor.

목차

Ⅰ. 서론

Ⅱ. 전자무역 6C’s와 관계결속의 이론적 연구

Ⅲ. 연구모형 및 연구가설 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

e-Trade portal site Relationship Commitment Contents Community Communication Customization Connection e-trade site