이순신 테마를 활용한 아산시의 도시마케팅 방안에 관한 연구

• 영문명: A Study on Scheme Activating Asan City Marketing by Yi, Sun Sin Theme Approach
• 발행기관: 순천향대학교 이순신연구소
• 저자명: 유연호(Yu, Yon Ho)
• 간행물 정보: 『이순신연구논총』제7호, 1~38쪽, 전체 38쪽
• 주제분류: 인문학 > 역사학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

Do not be a city marketing strategy traditional growth concept of the industry putting first, city s cultural identity with city of cultural space does the trademark, create a cultural economic value added. Importance of the city marketing through the abroad thank, after analyze the cultural space of the Asan-City of an Yi, Sun Sin theme, try to present suitable to the Asan city marketing plan as follows. (1) A network setup of an company university institute government NPO which is the organic. (2) An inhabitant involvement Yi, Sun Sin cultural academy. (3) The cultural contents to do the military examination with an Yi, Sun Sin leadership to the theme. (4) An Yi, Sun Sin leadership center (academy) foundation. (5) A Yi, Sun Sin festival is edutainment of festival. (6) A human resource practical use of a professor of the local university and students. (7) An involvement program of companies.

목차

Ⅰ. 서 론

Ⅱ. 도시마케팅의 이론적 배경

Ⅲ. 인물을 테마로 한 도시마케팅 사례

Ⅳ. 이순신 테마를 활용한 아산시 도시마케팅

Ⅴ. 결 론

키워드

Asan-City City marketing Cultural contents Cultural identity Cultural space Edutainment Yi, Sun Sin festival Yi, Sun Sin leadership