한국 진출 다국적기업의 CSR 전략 결정요인: 제도적 환경과 최고경영자 특성 분석을 중심으로

• 영문명: Determinants of CSR Strategies of Foreign MNE Subsidiaries in Korea with Special Reference to Institutional Environment and CEO Characteristics
• 발행기관: 한국무역연구원
• 저자명: 박무성(Mu-Seong Park) 나원찬(Wonchan Ra)
• 간행물 정보: 『무역연구』제12권 제6호, 521~540쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

In recent years, multinational enterprises (MNEs) have actively developed corporate social responsibility (CSR) strategies to obtain a sustainable competitive advantage in the global market. Up to now a large number of studies have investigated CSR-related issues, but most of them have narrowly focused on the dimensions of interested parties and domestic enterprises. Thus, we analyzed determinants of CSR strategy of MNEs in South Korea, focusing on the institutional environment and the characteristics of their CEOs. We established related hypotheses through literature research and conducted an empirical analysis using the multiple-regression method over the data collected from 100 foreign MNE subsidiaries in South Korea. We found that major relevant determinants of CSR strategy are formal institutions (government policy) and the characteristics of the CEO (religion and academic major). One major implication of this study for academics and policy makers is that both local institutions and CEO characteristics may affect MNE subsidiaries’ CSR strategy.

키워드

CEO Characteristics Corporate Social Responsibility (CSR) Formal Institution Informal Institution Multinational Enterprises (MNEs)