병행수입의 인지도와 거래효과가 소비자 만족도에 미치는 영향에 관한 연구

• 영문명: A Study on Perception, Transaction Effects and Customer Satisfaction of Parallel Importation
• 발행기관: 한국무역연구원
• 저자명: 이제홍(Je-Hong Lee)
• 간행물 정보: 『무역연구』제12권 제6호, 229~241쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

This study attempted to investigate perception, transaction effects and customers satisfaction of parallel importation. Specifically, it empirically explored factors of parallel importation and analyzed transaction effects such as price effect, service effect and smoth negotiability with customer satisfaction. Through servey questionnaires, data from 153 young respondents living in Seoul, South Korea were obtained from April to September 2016. Statistical analyses were conducted using SPSS 23 and focused on the following tools: -frequency, factor analysis, reliability analysis and partial least squares regression. Empirical results show that parallel importation perception significantly affects price effects, but does not significantly affects service and smooth negotiability. Moreover, price effects and smooth negotiability have a significant influence on purchase satisfaction. However, service effects do not have a significant influence on purchase satisfaction.

키워드

Customers Right Genuine Goods Parallel Importation Price Effects Service Effects