청양 구기자산업의 가치사슬 분석

• 영문명: Analysis of Value Chains on the Chinese Matrimony Vine Industry in Cheongyang
• 발행기관: 한국지역개발학회
• 저자명: 이관률(Lee Kwan Ryul)
• 간행물 정보: 『한국지역개발학회지』제27권 제1호, 253~269쪽, 전체 17쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

The purpose of this study is to analyze the value chain of chinese matrimony vine by making cheongyang chinese matrimony vine, the territorial assets in chungnam. In this study, the value chain of cheongyang chinese matrimony vine industry was analyzed by dividing it into three things of cultivation, process, and distribution and sales. The major research contents are summarized as follow: First, the value chain of cultivation of cheongyang chinese matrimony vine is classified into dualistic forms. In the general farmhouses, chinese matrimony vine is distributed to the medicinal herbs market through the local dealers. On the contrary, the environment-friendly farmhouses are making direct dealings with consumers or carrying out self-processing industry. Second, the value chain of the cheongyang chinese matrimony vine processing part has the very simple structure. The processors are autonomously cultivating chinese matrimony vine and being supported by the research and development of cheongyang chinese matrimony vine experiment station. However, they are being supported by the areas except cheongyang about the downstream industry required by the processors. Third, the value chain of the distribution and sales part of cheongyang chinese matrimony vine has the different forms according to distribution stores, cheongyang chinese matrimony vine agricultural cooperative, and local food shop. The distribution stores are carrying out the function to collect chinese matrimony vine and deliver them to the medicinal herbs wholesale dealers that are in other areas except the area. cheongyang chinese matrimony vine agricultural cooperative are purchasing chinese matrimony vine through cultivation by contracts. It is distributing most of them to medicinal herbs wholesale dealers. But it is processing part of them autonomously or delivering it to the food processors. On the contrary, local food shop is selling the products of local farmhouses and processors on consignment.

목차

1. 연구배경 및 목적

2. 이론적 논의 및 선행연구 고찰

3. 조사개요 및 실증분석

4. 결 론

주

참 고 문 헌

키워드

가치사슬(value chain) 구기자산업(chinese matrimony vine industry) 향토자원(territorial asset)