축제의 서비스품질이 방문자 만족과 행동의도에 미치는 영향

• 영문명: The Effects of Festival Service Quality on the Visitor Satisfaction - A Case of Daegu Yangnyeongsi Festival -
• 발행기관: 대한관광경영학회
• 저자명: 장경수
• 간행물 정보: 『관광연구』제19권 제3호, 131~145쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

The purpose of this paper is to find out festival service quality, and the relationships among festival service quality, visitor satisfaction, and behavior intention such as revisiting intention and recommendation. 3 factors of festival service quality were extracted from 17 items and titled “festival contents”, “site maintenance”, “information and convenience facilities". The results show that festival service quality positively influence visitor satisfaction and that visitor satisfaction has a positive influence on behavior intention. The factors of service quality which influence on visitor satisfaction are festival contents and site maintenance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

대구약령시축제 서비스품질 방문자만족 재방문의도 추천의도