IPA를 이용한 섬 관광지 매력성 평가 : 제주섬의 사례

• 영문명: Importance-Performance Analysis of Attractiveness Assessment for Island Tourism Destination: A Case of Jeju Island
• 발행기관: 대한관광경영학회
• 저자명: 오상훈 고계성
• 간행물 정보: 『관광연구』제19권 제3호, 45~58쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This paper presents importance-performance measurement in the field of destination attractiveness with island tourism about Jeju market. To perform this study, it is necessary to consider the characteristics of the island destination. Data were obtained from island visitors on October. Using a sample of 206, respondents are required to rate attractiveness attributes. IPA analysis proved the research result are then plotted on a two-dimensional matrix. The results indicates that those who were visited on Jeju island choiced quadrant 2(keep it up) attributes, such as natural and cultural attractiveness, safety, accommodation, accessibility, island beauty, and public hygiene. However, there are very concentrative attributes(quadrant 1) to change the current situation, such as employee's service, residents' attitude against tourists, and transportation in destination. Its result shows that service quality in a warm and efficient manner will be competitive and long-term attractiveness in destination. In addition, IPA proved low priority attributes. To develop the low attributes, Jeju destination may maintain a good focus on all important tourists' expectations and find out the solutions for the success of this island tourism. The paper concluded with implications for the attractiveness in island destination and a brief outlook for future research.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과의 해석

Ⅴ. 결론

참고문헌

키워드

섬 관광(island tourism) 관광지(destination) 매력성(attractiveness) IPA(importance-performance analysis) 중요도(importance) 성과(performance)