호텔기업의 객실영업지표와 객실매출과의 관계에 관한 연구

• 영문명: The Relationships of Room Business Index and Room Revenue in the Hotel Companies
• 발행기관: 대한관광경영학회
• 저자명: 구정대 김미경
• 간행물 정보: 『관광연구』제19권 제3호, 117~129쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This study is to observe the relationships between hotel room business index(yield rate, rooms, room occupancy, average room rate) and room revenue of five tourist hotel of Gyeongju. The study analyzed the Time Series Analysis Data(1991-2002), which was using each deluxe hotel. Results revealed that average rooms(0.911) is placed at the highest correlation among the room business index, followed by average room rate(0.793), room occupancy(0.701), yield rate(0.524). The research implication of this study is that the relationship between hotel room business index and room revenue is correlative.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론 및 선행연구의 검토

Ⅲ. 연구방법의 설계

Ⅳ. 호텔기업의 객실매출과 객실영업지표와의 상관관계분석

Ⅴ. 결론

참고문헌

키워드

호텔기업 경영성과 객실영업지표 객실매출