소셜커머스 어플리케이션의 사용자 만족도 조사에 근거한 앱 개선 모델 제안

• 영문명: A Proposal of a Improved Social Commerce Application Model based on Survey of a User Satisfaction
• 발행기관: 한국IT마케팅학회
• 저자명: 김민아(Min Ah Kim) 정동근(Dong Keun Jung)
• 간행물 정보: 『한국IT마케팅학회 논문집』2015 IT마케팅학회 논문집 Vol.1 No.1, 136~139쪽, 전체 4쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.11.20

영문 초록

This paper is written to deduct the application's improvement plan by surveying consumers’satisfaction of the Social Commerce Application. The response of consumers’satisfaction and improvement plan of the Social Commerce Application was led by online survey, while the general questionnaire items were the content quality, mobile customer service, UI design, alerting service, and the comparison of web page content. Furthermore, through the description-driven consumers’ satisfaction survey, pros and cons, and improvement plan, it was utilized for the application's repletion development. Based on the survey, application's concept development and a brief on marketing strategy was explained, as finally, prototype model was suggested.

목차

Abstract

I. 서론

II. 연구 대상 및 설문지 구성

III. 결과 및 고찰

IV. 개선된 앱 모델 제안

V. 결론

참고문헌

키워드

어플리케이션 사용자인터페이스 디자인 레이아웃 소셜네트워크서비스 소셜커머스 Application User Interface Design Layout Social Network Service Social Commerce