온라인 의류 쇼핑몰 혁신방안-모바일 크라우드 소싱

• 영문명: The Innovation of Online Apparel Shopping Mall-Mobile Crowdsourcing
• 발행기관: 한국IT마케팅학회
• 저자명: 강상훈(Sang Hoon Kang) 김규동(Kyu Dong Kim)
• 간행물 정보: 『한국IT마케팅학회 논문집』2015 IT마케팅학회 논문집 Vol.1 No.1, 94~97쪽, 전체 4쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.11.20

영문 초록

The number of online apparel shopping malls is steadily increasing but it is also accompanied by high failure rates. Unsuccessful online apparel shopping malls are so easy to start in common. People overlook that starting a business in online is not difficult whereas probability of success is difficult. But the online market has been growing by an annual average of 20%, is still an attractive market obviously. In this paper, we explore innovative ways to connect with the fashion apparel business in the online shopping mall market. Crowdsourcing which gathers the information from various social classes and makes abundant needs to use the smart-phone. Crowdsourcing can reproduce a variety of information scattered in online and organize them together in one place, to use sharing through smart-phone that economically active population have. This paper suggests an innovation that creates smart-phone Framework by grafting mobile with Crowdsourcing.

목차

Abstract

I. 서론

II. 이론적 배경

III. 크라우드 소싱 사례 및 의류 쇼핑몰적용방안

IV. 결론

참고문헌

키워드

Crowdsourcing Online shopping mall Mobile Smart-phone