SNS 마케팅을 통한 수출입기업의 경쟁력 제고방안에 관한 연구

• 영문명: Raising Trading Firm Competitiveness through SNS Marketing
• 발행기관: 한국무역연구원
• 저자명: 임천혁(Cheon-Hyeok Lim) 박남규(Nam-Kyu Park)
• 간행물 정보: 『무역연구』제11권 제5호, 487~500쪽, 전체 14쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

Increase in Internet use through the influence of social media and the expansion of smart-phone usage puts more importance on trading firm communication with customers since marketing activities are essentially achieved through social media. To raise international competitiveness through SNS marketing of trading firms, the following is required. First, these firms must create an atmosphere of mutual understanding thats respect spontaneity of companies which are SNS newcomers and customers. Second, government officials are needed in social media. Third, practical use policies and guide -lines for social media use by trading firms needed to be prepared. Fourth, trading firms need to understand from a systematic viewpoint and establish an SNS marketing process to actively utilize SNS through a viable marketing strategy. Finally, trading firms must incline atmosphere and attention which is prudent in behavior that communicate contents.

목차

I. 서론

II. 선행연구 검토

III. 수출입기업의 SNS 사례 및 시사점

IV. 수출입기업의 SNS 경쟁력 강화방안

V. 결론

키워드

Export Marketing SNS Channel SNS Marketing Social Media