FTA 체결국 제품의 구매의도 결정요인

• 영문명: Determinants of FTA Parties’ Product Purchasing Intention
• 발행기관: 한국무역연구원
• 저자명: 서선애(Sun-Yea Seo)
• 간행물 정보: 『무역연구』제11권 제5호, 239~259쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

The vertical increase of conclusion of FTA is not leading to price reduction of FTA products. As consumers’ awareness of FTA has not spread, they have little opportunity to purchase cheap products, and their preliminary knowledge of FTA countries and products is partial, which is limiting the positive effects of FTA. Since past research on FTA mostly dealt with the outcomes after conclusion of FTA, the purpose of this study is to analyze the determinants of FTA product purchase intention focusing on consumers’ cognitive characteristics. The relationship between FTA countries recognized by consumers, their awareness of FTA, FTA products, and FTA countries, and the relationship between these characteristics and reliability of FTA and FTA product purchase intention were examined and analyzed. A survey of korean customers was conducted from April to June 2015. The research utilized questionnaire survey technique with the 314 sample randomly. Statistical analysis was done using AMOS 20.0. Although there are already many studies regarding the expected effects or outcomes of FTA, researching actual influential factors will contribute to making detailed strategies needed for FTA over time.

목차

I. 서 론

II. 이론적 배경 및 선행연구

III. 연구모형 및 연구가설

IV. 연구결과

V. 결 론

키워드

FTA FTA Awareness FTA Goods FTA Reliability Purchasing Intention