차별화가치와 수출품 가격 환율전가

• 영문명: Differentiation Value and Exchange Rate Pass-through to Export Prices
• 발행기관: 한국무역연구원
• 저자명: 문창권(Chang-Kuen Moon)
• 간행물 정보: 『무역연구』제11권 제5호, 339~356쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

This paper analyzes the incomplete exchange rate pass-through to export prices through the components of differentiation values, designs the differentiation value-based estimation models of exchange rate pass-through to export prices, estimates the pass-through degrees of Korean export product prices, and derives the appropriate methods of foreign exchange risk management. We apply the principles, pyramid steps, and antecedents of strategic pricing to identify the differentiation values of exporting firms as the brand equity components and analyze the differentiation value effects on the foreign currency-denominated price stabilization of export together with the incomplete exchange rate pass-through phenomenon factors.

목차

I. 서론

II. 차별화가치와 수출품 가격전략의 원칙

III. 수출품 가격의 환율효과와 불완전 전가요인

IV. 차별화가치 기반 환율전가모형과 환위험관리방안

V. 요약 및 결론

키워드

Channel Internal Competition Differentiation Value Distribution Channel Context Exchange Rate Pass-through Menu Cost