일본인의 한식메뉴 선호도와 구매행동 특성

• 영문명: Korean Menu Preference and Buying Behaviors on the Japanese Residents in Korea
• 발행기관: 한국외식경영학회
• 저자명: 김순하(Kim Soon Ha)
• 간행물 정보: 『외식경영연구』7권 3호, 129~148쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

The purpose of this study was to examine Japanese preferred korean menu items, korean restaurants, and the characteristics of their buying behaviors, and to develop new menu items and marketing tools for korean food globalization. Factor analysis, one-way ANOVA, cluster analysis, and multiple regression analysis were conducted for statistical analysis by SPSS WIN 10.0. The findings of this study were as follow: First, Japanese were strongly influenced by their friends or colleagues when they got the information on korean menu items. Secondly, food quality, including sanitation, refreshness, and taste, was significant factor in choosing a restaurant. Thirdly, taking menu composition, food quality, and artificial food display into consideration, they recommended korean menu. In addition, it is suggested that the korean food industry develop new items and marketing tools for globalization of korean food.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

Korean menu items Characteristics of buying behaviors