프랜차이즈 시스템의 영향력이 가맹점의 만족에 미치는 영향에 관한 연구

• 영문명: Effects of Power upon Satisfaction in the Franchise System
• 발행기관: 한국외식경영학회
• 저자명: 고재윤(Ko Jae Youn) 이상건(Lee Sang Gun)
• 간행물 정보: 『외식경영연구』7권 3호, 27~42쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This study identifies the effect of power upon satisfaction in the fastfood franchise system. The author indicates that the adequate usage of power for the franchise system is the effective way to preventing the established franchisees switching to other competitive franchisors as well as maintaining the loyalty of the franchisees. The findings indicated that direct power such as order, threat, conditional promise, legal plea had negative effects on satisfaction, and indirect power such as recommendation, motivation, information exchange had positive effects on satisfaction. Based on this study, it can be concluded that franchisees are still highly dependent on franchisors in the channel of fastfood industry in Korea. Even though franchisees are highly dependent on their franchisors, franchisors should balance between direct power and indirect one for a system-wise performance.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅳ. 결론

참고문헌

키워드

Power Satisfaction Franchise