한국 전통 음식 문화를 소재로 한 인바운드 관광상품 개발

• 영문명: Inbound Tourism Product Development of Korean Traditional Food Culture
• 발행기관: 한국외식경영학회
• 저자명: 양일선(Yang Il Sun) 장해진(Chang Hae Jin) 신서영(Shin Seo Young) 정라나(Chung La Na)
• 간행물 정보: 『외식경영연구』7권 3호, 87~116쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

The purpose of this study was to develop inbound tourism products focused on Korean traditional food. A systematic research framework for market-driven tourism product development was suggested and applied in this study. As a research methodology, literature review, in-depth interview, SWOT analysis, tourist survey, & panel consensus were used. A total of 11 possible programs were developed based on the results of conjoint analysis. A group of panel consisted on expertises evaluated effectiveness and feasibility of these new programs. A total of 5 possible programs were approved as inbound tourism products focused on Korean traditional foods. Application methods & promotion strategies were also suggested.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 문헌적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

Korean traditional food Tourism products Tourist