식품첨가물에 대한 소비자 인지가 구매의도에 미치는 영향

• 영문명: Effect of the comsumer recognition about food additives on the behavioral intention : Focused on the Madiating Effect of Perceived Risk
• 발행기관: 한국외식경영학회
• 저자명: 안호기(An Ho Ki) 진양호(Jin Yang Ho)
• 간행물 정보: 『외식경영연구』12권 4호, 441~459쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.10.30

영문 초록

The purpose of this research i s to find out how perceived risk, which is based on customer’s recognition of food additives and purchase intention, works as a medium. A survey was conducted on 432 customers living in Seoul and Gyeonggi-do for empirical analysis. Among the factors affecting recognition of food additives, relevant dominance and observability were found to influence perceived risk and purchase decision. According to the analysis result, perceived risk worked as the medium that connects relevant dominance and observability with purchase decision, while not affecting stable purchase. In conclusion, it was found that the risk perceived by customers partly worked as a medium between the recognition of food additives and purchase intention.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Food additives Perceived risk Behavioral intention Customer