외식기업 다인스케이프(DINESCAPE)가 서비스품질지각과 구전에 미치는 영향

• 영문명: The Effect of DINESCAPE on the Service Quality Perceptions and Word-of-mouth in the Food Service Businesses : Case of Family Restaurant
• 발행기관: 한국외식경영학회
• 저자명: 백남길(Baek Nam Gil) 이애주(Lee Ae Joo)
• 간행물 정보: 『외식경영연구』12권 4호, 235~255쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.10.30

영문 초록

This study of service quality perceptions dinescape environment, word-of-mouth was the impact of research. The physical environment, quality of food service business contacts and personal relationships of the process of job satisfaction is determined. These results convey the family, friends or neighbors to the word-of-mouth affects purchasing decisions of others. Therefore, I will understand that the customer service quality in the physical environment, and word-of-mouth to identify the factors show the importance. The study results of these analysis of this research demonstrate the following. First, dinescape environment, quality of service to the cleanliness and convenience factors in perception, attractive, website, accessibility, guarantees ll is appeared positive significant results. Second, service quality perception, a very significant impact and word-of-mouth Third, dinescape and word-of-mouth is on the attractive, accessibility, guarantees is appeared positive significant results. These results, while the free use of the Internet, when you select a food service business that does not use the information in the search results according to the actual.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계 및 가설

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

DINESCAPE Service Quality Perceptions Word-of-Mouth