웰빙 라이프스타일이 친환경 식자재에 대한 가치지각 및 구매행동에 미치는 영향

• 영문명: The Effect of Wellbeing Lifestyle on Perceived Value and Purchase of Environmental-Friendly Food Materials
• 발행기관: 한국외식경영학회
• 저자명: 김민(Kim Min) 이연정(Lee Yeon Jung)
• 간행물 정보: 『외식경영연구』12권 4호, 85~106쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.10.30

영문 초록

This study has researched how well-being life style has an effect on customers' value awareness and purchase of environmental-friendly food materials. For this, questionnaire in the self fill-in way has been done with interviewers from April 15th to May 15th in 2009 aimed at 440 consumers who have visited department stores or grocery stores. The results are summarized as follows. First, Society-oriented, health-oriented, family-oriented, old age-oriented, and environmental and personality awareness-oriented factors in wellbeing life style have a meaningful influence and especially health-oriented factor has a biggest impact on perceived values on environmental-friendly food materials. Second, Resources saving-oriented, society-oriented, health-oriented, family-oriented, old age- oriented, and environmental and personality awareness-oriented factors have a meaningful impact and especially, environmental and personality awareness-oriented factor has the most powerful impact on purchase intention of environmental-friendly food materials. Third, Perceived value of environmental-friendly food materials has a meaningful impact on the purchase intention in environmental-friendly food materials. The study assignments is as follows. The generalization in the limited types of wellbeing life styles can be unreasonable to change the customers' psychology and consumption desire that varies from time to time.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 조사 설계

Ⅳ. 실증 연구 결과

Ⅴ. 결론

참고문헌

키워드

Wellbeing Lifestyle Environmental-Friendly Food Material Perceived Value Purchase