와인이벤트 참가수요 영향요인 분석

• 영문명: Determinants of Visitor Demand for a Wine Event
• 발행기관: 한국외식경영학회
• 저자명: 이원옥(Lee Won Ok)
• 간행물 정보: 『외식경영연구』12권 4호, 71~84쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.10.30

영문 초록

Authors examine the variable that have influence on participant of wine event demand among some variables which are participation motivation of wine event, wine event related behavior characteristics, types of event, demographic variables. In order to accomplish an aim of this research, an author analysed the effects of determinants on visitors' demand for wine event using a class of maximum-likelihood regression estimators for count data from truncated samples by applying Poisson Model As a result some significant variables found out are as follows; participation motivation(wine drinking & acquisition of information), information sources(internet & wine club), types of event(sampling party of wine & wine seminar), behavior variable (wine education experience & wine book subscription), demographic variables(age & job).

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

Wine event demand Participation motivation Truncated negative binomial : TNB