한식에 대한 인식이 한식에 대한 이미지, 태도, 세계화 및 구매의도에 미치는 영향관계

• 영문명: The Effect of Cognition at Korean Food on Image, Attitude, Globalization, and Purchasing Intention
• 발행기관: 한국외식경영학회
• 저자명: 신봉규(Shin Bong Kyu)
• 간행물 정보: 『외식경영연구』12권 4호, 129~149쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.10.30

영문 초록

This study sought to the impact of cognition of Korean food on image, attitude, globalization, and consumers' purchasing intention and it was analyzed empirically through survey based on proposed model. The Chinese visitors in Dong-Dai Moon market and Incheon International Airport were selected as a sample and a total of 276l cases out of 320 respondents were analyzed after cases with missing value were subsequently dropped from the analysis.. To sum up, first, cognition of Koran-style food had a significant impact on image and attitude toward Korean food. Second, image on Korean food significantly influenced consumers' attitude toward Korean food. Third, image and attitude toward Korean food influenced globalization and consumers' purchasing intention. Finally, globalization of Korean food had a positive impact on consumers' purchasing intention. This study has several theoretical and practical implications. First, cognition on Korean food leads to image about Korea and this can make for awareness of Korean food. Second, it is implied that if Chinese consumers' psychological expectations are understood, it can be used as a tool for marketing of Korean food. Finally, the results provide that there is a positive chance to facilitate globalization of Korean food through positive image, attitude, and cognition regarding Korean food.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 연구방법

Ⅳ. 실증분석 및 해석

Ⅴ. 결론

참고문헌

키워드

Cognition of Korean Style Food Image Attitude Globalization Purchase