외식 프랜차이즈시스템의 장기지향성에 관한 연구

• 발행기관: 한국외식경영학회
• 저자명: 허진(Gin Hur) 최웅(Woong Choi)
• 간행물 정보: 『외식경영연구』15권 1호, 377~398쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.02.28

영문 초록

This The purpose of this study is to investigate the causal relationships among relationship characteristics, relationship quality, satisfaction, and long- term orientation of the restaurant franchise system, Four hundred and fifteen questionnaires, with an 83% response rate from a convenient sample of 500 Korean restaurant franchisees, which were distributed for four weeks from Aug. 8th through Sept. 4th, 2011, were utilized to study the relationships between research constructs. AMOS (5.0 version) and SPSS (18. 0 version) were employed to analyze the unidimensionality of research concepts and reliability test, and confirmatory factor analysis were performed. Structural equation modeling was employed to verify hypotheses. Two exogenous constructs dealing with relationship characteristics: communication and support and six endogenous constructs, including three relationship qualities: trust, performance, and conflict, and satisfaction and long-term orientation of the restaurant franchise system were analyzed with structural equation modeling procedures.

키워드

Restaurant franchise system Long-term orientation Relationship characteristics Relations hip quality Satisfaction