기업 외부환경 불확실성과 기업 내의 계약관계가 서비스기업 해외시장 조직구조에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 김시형(See Hyung Kim)
• 간행물 정보: 『외식경영연구』15권 1호, 259~280쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.02.28

영문 초록

Since so little is known about how firms in the hospitality industry enter foreign markets, this study explains the variation in the outcomes of these decisions and highlights the impact of environmental components on international business decisions. This research develops and tests a model of the service unit ownership and control patterns used by international hospitality companies. The main purpose of this study is to investigate causal relationships among environmental uncertainty and organizational structure in the internationalization process of hospitality firms. As a whole, the conceptual model developed in the study received strong support from the empirical study. The increased level of environmental uncertainties will result in decreasing the level of ownership and control and are found to be significantly related to firms` choice of market entry modes.

키워드

Franchise Market entry Ownership structure SEM