싱글족의 식생활 라이프스타일에 따른 의식행동 연구 -서울 및 수도권지역 25세 이상 54세 이한 성인을 대상으로

• 발행기관: 한국외식경영학회
• 저자명: 최승균(Seung Gyun Choi) 박대섭(Dae Seop Park) 홍완수(Wan Soo Hong)
• 간행물 정보: 『외식경영연구』15권 1호, 131~153쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.02.28

영문 초록

The purpose of this study was to investigate the differences on dining-out behavior by singles` food-related lifestyle. A survey was conducted with singles (age 25-54, solo living) in the Seoul metropolitan area. Out of 2.051 questionnaires distributed, 300 were analyzed (15.21.96` response rate). The data was analyzed using SF58 windows (ver. 17.0). Singles` food-related lifestyles were categorized into three factors. In addition, the respondents were divided into three groups by cluster analysis convenience oriented group, wellbeing dining-out oriented group, uninvolved group. The dining-out behavior of each group was significantly different in terms of restaurant selection attributes, dining-out motivations and purposes, preference of restaurant locations and types, the dining-out information sources and complaint behaviors, This study suggests that In the food service industry need to analyze the characteristics of singles`` more systematically. Through the analyzing the characteristics of singles` food service industry can use the data to establish a marketing strategy for singles``.

키워드

Singles Food-related lifestyle Dinning-out behavior