외식기업의 소셜커머스와 데일리 딜 서비스 가치가 소비자신뢰와 소비행동에 미치는 영향

• 발행기관: 한국외식경영학회
• 저자명: 조성호(Sung Ho Cho) 안대희(Dae Hee Ann) 임은순(Eun Soon Lim)
• 간행물 정보: 『외식경영연구』15권 1호, 155~176쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.02.28

영문 초록

Social Commerce, as well as the consumer to use social networks to form between the seller, whereas social shopping among consumers only use social networks as a form of labeling is Therefore, this study such as eating out Social Commerce Daily Deal service and consumption of consumer confidence and satisfaction, eating behaviors to verity the company`s social commerce and the Daily Deal service was to provide useful information about. The findings are summarized as follows. First, information quality and service quality in consumer confidence, trust in a relationship with the positive (+) appeared to be affecting, Second, the relationship between service quality and satisfaction, the satisfaction positive (+) appeared to be affecting, On the other hand, information quality and food quality does not affect satisfaction showed no significant. Third, the Daily Deal services to satisfy consumer confidence and do not affect significantly were analyzed. Fourth, consumer confidence and help meet the recommendations of the repurchase of the note was analyzed as an influence. Therefore, based on the results of this analysis, useful information and implications for social commerce presented.

키워드

Social commerce Daily deal service Consumer trust Consuming behaviors the foodservice industry