금융기관의 고객관계관리시스템(CRM)에 관한 연구

• 영문명: A Study on Customer Relationship Management System (CRM) of the financial institution
• 발행기관: 한국IT마케팅학회
• 저자명: 백다정(Baek Da Jeong) 윤명길(Yoon Myeong Gil)
• 간행물 정보: 『한국IT마케팅학회 논문집』한국IT마케팅학회 논문집 1권 1호, 49~50쪽, 전체 2쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.11.27

영문 초록

Several companies and organizations have welcomed the Big Data era has given rise to the need to more systematically manage their customers a diverse and fragmented. In this paper, we further customer recognition and management method for managing existing customer needs, the present invention relates to a CRM marketing strategies of financial institutions through customer segmentation. What was the introduction of CRM, looked out for sure what the process had been developed to better understand the CRM through the company's customer management change. Looked out of the CRM practice at the bank through the investigation, was identified positively influence your customers, staff concluded that specializes in CRM training is required for each point for a better direction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 관련연구

Ⅲ. 결론

참고문헌

키워드

금융업무 은행 빅데이터 고객관계관리 CRM