롤리타 렘피카의 성공 사례 연구

• 영문명: Case Studies of Lolita laempika
• 발행기관: 한국IT마케팅학회
• 저자명: 원채경(Chae Kyoung Won)
• 간행물 정보: 『한국IT마케팅학회 논문집』한국IT마케팅학회 논문집 1권 1호, 1~3쪽, 전체 3쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.11.27

영문 초록

Amore Pacific is one of the huge cosmetics company in Korea. In this paper, current trends perfume industry and how Lolita lempicka's famous brand Amore Pacific has a very unfavorable image of origin in France is a competition that you have to overcome these risks and weaknesses, Lolita lempicka is also a factor, and strategies and get the results that reap success in the French market improve the shortcomings of Amore Pacific to look at what they need to be investigated in any future endeavor.

목차

Abstract

Ⅰ. 서론

Ⅱ. 아모레퍼시픽 소개

Ⅲ. 환경분석 및 제품개발과정

Ⅳ. 마케팅전략 및 성과

Ⅴ. 향후과제

참고문헌

키워드

아모레퍼시픽 롤리타렘피커 향수 향수산업 Amore Pacific Lolita Lempicka perfume perfume industry