컬러마케팅 활용 사례 연구

• 영문명: Case Study on Color Marketing Utilization
• 발행기관: 한국IT마케팅학회
• 저자명: 권지원(Ji Won Kwon) 김규동(Kyu Dong Kim)
• 간행물 정보: 『한국IT마케팅학회 논문집』한국IT마케팅학회 논문집 1권 1호, 11~12쪽, 전체 2쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.11.27

영문 초록

In this paper, we focus on customers in the growing of color for the purpose of presenting a plan to take advantage of Marketing Strategy. In addition, definitions of color marketing, color marketing advantage in the field, were studied, such as the learn marketing successes color scheme and present the future direction that can take advantage of it more about the benefits that contribute to marketing success through a case study using the Color Marketing was. Was a case study on the basis of existing data were to be used, and the reference color in accordance with the purpose of marketing companies through the results of this paper.

목차

Abstract

Ⅰ. 서론

Ⅱ. 관련연구

Ⅲ. 활용 방안

Ⅳ. 결론

참고문헌

키워드

컬러 컬러마케팅 마케팅전략 마케팅 성공사례 color color marketing marketing strategy marketing successes