수입대행쇼핑몰의 물류서비스 품질과 구매 후 행동간의 관계 분석

• 영문명: A Study on the Relationships between Logistics Service Quality and Post-purchase Behavior in Import Agency Shopping Malls
• 발행기관: 한국무역연구원
• 저자명: 송채헌(Chae-Hun Song) 송선옥(Sun-Yok Song) 송미령(Mi-Ryung Song)
• 간행물 정보: 『무역연구』제10권 제2호, 935~958쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

The purpose of this study is to: i) investigate the impact of logistics quality in import agency shopping malls on perceived value and customer satisfaction; ii) analyze the influence of logistics quality on the ultimate goal of customer loyalty; iii) draw strategic implications of this study s findings in order to help improve logistics policy and quality for import agency shopping malls. This study uses the results of 138 survey questionnaires from consumers who have made purchases from import agency shopping malls over a one year period, Hypothesis testing was done using LISREL 8.50. Our results are as follows: First, in our test of the impact of between logistic quality on perceived value (H1), delivery price, delivery characteristics, and customer service were found to be statistically significant, while order characteristics was not. Second, in the test of customer satisfaction (H2), the exact same results were found. Third, we found the relationship between perceived value and customer satisfaction/loyalty (H3) to be statistically significant. Finally, we found a significant positive relationship between customer satisfaction and customer loyalty.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구의 고찰

Ⅲ. 연구의 설계

Ⅳ. 연구의 결과

Ⅴ. 결론

참고문헌

키워드

Logistics Service Quality post-purchase Behavior Import Agency Shopping Malls