Understanding Continuous Use of Virtual Communities : A Comparison of Technical and Social Perspectives

• 영문명: 온라인 커뮤니티의 지속적 사용에 대한 이해 : 기술적 관점과 사회적 관점의 비교
• 발행기관: 한국IT서비스학회
• 저자명: 함주연(Juyeon Ham) 이재남(Jae-Nam Lee) 이정(Jung Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 399~422쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The aim of this study is to find the model that best explains members' continued use intention in virtual communities by comparing technical and social perspectives applied in IS context. With the eight major variables identified from prior studies. four alternative models were formulated : 1) A base model from Information Systems (IS) continuance perspective. 2) IS continuance model with technology-acceptance perspective. 3) IS continuance model with social-capital perspective, and 4) IS continuance model with socio-technical combined perspective. The adequacies of these four models with different perspective highlighted were tested using survey data collected from virtual community users in Korea. The findings indicated that the IS continuance model and social-capital perspective is the most efficient model that best explains the members' continued use intention in virtual communities.

목차

Abstract

1. Introduction

2. Theoretical Framework

3. Four Alternative Model sof Continued Use Intention in Virtual Communities

4. Research Methodology

5. Data Analysis and Results

6. Discussion and Implications

References

키워드

Virtual Community Continued Use Intention Information Systems Continuance Model Social Capital Theory