소셜네트워크서비스의 기능적 속성과 개인의 심리적 동기요인이 사용자의 정보공유 의도에 미치는 영향

• 영문명: The Effect of Social Network Service Functional Characteristics and Individual Psychological Motivation Factors on User's Intention of Information Sharing
• 발행기관: 한국IT서비스학회
• 저자명: 김한범(Hanbum Kim) 김용희(Yonghee Kim) 장미호(Miho Jang) 최정일(Jeongil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 145~164쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구설계

4. 실증분석

5. 결론 및 시사점

참고문헌

키워드

Individual Psychological Motivation Information Sharing Social Network Service Theory of Reasoned Action