스마트폰 뱅킹서비스의 지각된 위험과 지각된 즐거움이 지속적 사용의도에 미치는 영향

• 영문명: Understanding Perceived Enjoyment, Perceived Risk and Intention to Use Smartphone Banking Services
• 발행기관: 한국IT서비스학회
• 저자명: 이현수(Hyun Soo Lee) 채영일(Young Il Chae)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 205~218쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

Recently, due to the proliferation of smartphones, users of mobile banking services which are based in wireless Internet without constraint of the time and places are significantly increased. In the study, considering the characteristics of mobile banking services based on the smartphone and the user behavior. we analyse the factors which have an effect on the behavioral intention to use mobile banking services based on the smartphone. For this purpose, we use the model which is based on Technology Acceptance Model (TAM) and add two constructs : the perceived enjoyment and the perceived risk. A survey data for 194 students at the K cyber university is used for statistical analysis. As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the smartphone banking services and contribute to the development of strategy for them.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구 결과

5. 결론

참고문헌

키워드

TAM Perceived Enjoyment Perceived Risk Smartphone Banking Service Smartphone