모바일과 온라인 게임의 즐거움 요소들에 대한 연구

• 영문명: User Enjoyment Elements on Mobile and Online Games : Comparative Study between China and Korea
• 발행기관: 한국IT서비스학회
• 저자명: 진위(Yu Jin) 김종우(Jong Woo Kim) 이홍주(Hong Joo Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 381~397쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

User enjoyment is a key factor to understand online and mobile game users' behaviors. This study aims to understand the differences between mobile and online games, and the differences between Korean and Chinese game users in terms of the perceived importance of user enjoyment elements. To use AHP (Analytic Hierarchical Process), we decompose user enjoyment into sub-elements ; sensory enjoyment. content enjoyment, enjoyment of the achievement, and enjoyment of interaction. Though the empirical study and independent t-test. we can find that there are the differences in the perceived importance of user enjoyment elements between Korean and Chinese game players, and between mobile and online games. Chinese users more stress on enjoyment of interaction and Korean users more emphasize on enjoyment of the achievement.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구 설계 및 가설

4. 연구 결과

5. 토의 및 시사점

6. 결론 및 한계점

참고문헌

키워드

Online Game Mobile Game Analytic Hierarchical Process Enjoyment