개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on the Factors Affecting the Adoption of Cloud Computing Service : Focused on the Technology Acceptance Model(TAM) and Resistance
• 발행기관: 한국IT서비스학회
• 저자명: 박윤서(Yoonseo Park) 김용식(Yongsik Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 1~23쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model(TAM) with resistance variable. and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance. and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형과 가설설정

4. 연구방법

5. 가설검정 및 분석

6. 결론

참고문헌

키워드

Cloud Computing Service Technology Acceptance Model(TAM) Resistance