e-Learning 수용의도의 결정요인에 관한 연구

• 영문명: A Study on Determinants of e-Learning Acceptance Intention : Focused on Service Convenience
• 발행기관: 한국IT서비스학회
• 저자명: 이성호(Seong Ho Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 59~75쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience. transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness. attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience. post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설

4. 실증 분석

5. 결론 및 시사점

참고문헌

키워드

Service Convenience e-Learning Perceived Usefulness Attitude Usage Intention Technical Acceptance Model