친구따라 SNS한다? 소셜네트워크서비스(SNS) 의 사회적 동조성(Social Conformity)을 중심으로

• 영문명: I Use SNS, Because You Use SNS. The Effect of Social Conformity on Social Network Service Stickiness
• 발행기관: 한국IT서비스학회
• 저자명: 박찬욱(Chanuk Park) 이신복(Sin-Bok Lee) 김선조(Seon-Jo Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제4호, 25~40쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

Recently, social network services (SNSs) most notably in Facebook. Twitter. Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we suggested three different aspects of social conformity : social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative. and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구방법 및 조사방법

4. 실증분석 결과

5. 결론 및 시사점

참고문헌

키워드

SNS Social Conformity Commitment Stickiness Intention SEM