공공분야 융합 서비스 개발 Framework에 대한 연구

• 영문명: A Framework of the Convergent Service Development Process in the Public Sector : The Smart Transportation Card Service of Seoul City and the Call for Collaboration Case in Singapore
• 발행기관: 한국IT서비스학회
• 저자명: 이진휘(Jin-Hui Lee) 이석규(Suke-Kyu Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 387~410쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Due to the development of information technology, Convergence and Creative Economy became hot issues. For exa mple, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, MulticategoryㆍMultifunctionalㆍProduct. Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore. this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework ; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least. this study has suggested the limitations and the directions for the future studies.

목차

Abstract

1. 서론

2. 본론

3 Case Study

4. 결론

참고문헌

저자소개

키워드

Convergence Product New Product/Service Development Framework Consumer Product Evaluation Business Model Platform IT Services SI Service R&D