모바일 소셜플랫폼 기반 SNG 이용자의 지속적 사용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on the Determinant to User's Continuous Usage of SNG Based Mobile Social-Platform
• 발행기관: 한국IT서비스학회
• 저자명: 한아름(Areum Han) 이재신(Jae-Shin Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 85~101쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The wide spread of smartphones and the growth of the number of internet users are reshaping the SNS (Social Network Service). Merging into other service areas and creating new business models with high profits, SNS is no more a service simply providing personal connections. Now SNS has positioned itself as a service platform. SNG (Social Network Game) is a new outcome utilizing SNS as a game platform and showing a rapid growth rate in a short period of time. The number of SNG users is expected to increase steadily. In this study, we examine whether SNG user motivations lead to flow experience and future intention to use. For that purpose. we conducted a survey with smartphone users. The results indicate that flow experience functions as a mediator and user motivations indirectly affect intention to use through flow experience. This paper concludes with discussions on findings and suggestions for future research.

목차

Abstract

1. 서론

2. 선행연구의 고찰

3. 연구모형 및 가설설정

4. 연구방법

5. 결론

참고문헌

저자소개

키워드

Motivation Flow SNS Social Network Game SNG