스마트폰 기반 멀티미디어서비스에 있어서 지각된 즐거움과 지각된 위험이 수용의도에 미치는 영향

• 영문명: Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones
• 발행기관: 한국IT서비스학회
• 저자명: 정윤정(Yoon Jeong Jeong) 최일영(Il Young Choi) 상균영(Jun Yong Xiang) 문현실(Hyun Sil Moon) 김재경(Jae Kyeong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 243~256쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Recently, due to the proliferation of smartphones, users of mobile multimedia services which are based on wireless internet without constraint of the time and places are significantly increased. In this study, considering the characteristics of mobile multimedia and the user behavior, we analyse the factors which have an effect on the behavioral intention to use the mobile multimedia services. For this purpose, we use the model which is based on Technology Accepted Model (TAM) and add two constructs; the perceived enjoyment and the perceived risk. A survey data for 280 students at the K cyber university is used for statistical analysis As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the mobile multimedia services and contribute to the development of strategy for them.

목차

Abstract

1. 서론

2. 이론적 배경 및 가설 개발

3. 연구 방법

4. 연구결과

5. 결론

참고문헌

저자소개

키워드

TAM Perceived Enjoyment Perceived Risk Mobile Multi-Media Service SmartPhone