사용자 관점의 모바일 앱 스토어 비교연구

• 영문명: Two App Stores in One Smartphone : A Comparative Study on Mobile Application Stores between Google Play and T-Store
• 발행기관: 한국IT서비스학회
• 저자명: 앤드류 델라 로사(Andrew Dela Rosa) 이홍주(Hong Joo Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 269~289쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones ; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.

목차

Abstract

1. Introduction

2. Research Background and Framework

3. Research Model

4. Research Methodology

5. Analysis Results

6. Discussions and Conclusions

References

Appendix

저자소개

키워드

Application Stores Google Play T-Store Smartphones IS Success Model