아이핀(i-PIN)의 가치창출효과 추정

• 영문명: Estimating VaIue Creation Effects of i-PIN
• 발행기관: 한국IT서비스학회
• 저자명: 장원창(Wonchang Jang) 신일순(Ilsoon Shin)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 185~193쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows, First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection.

목차

Abstract

1. 서론

2. 본 연구의 데이터

3. 아이핀 이용의 결정 요인

4. 아이핀 이용과 온라인 활동의 참여

5. 요약 및 결론

참고문헌

저자소개

키워드

i-PIN E-commerce Communication SNS