디지털 콘텐츠 저작권 침해의 선행요인 연구

• 영문명: A Study on Factors influencing Digital Contents Piracy Focusing on Efficacy, Subjective Norm and School Policy
• 발행기관: 한국IT서비스학회
• 저자명: 권문주(Moon Ju Kwon) 조남형(Namhyung Cho) 김태웅(Tae Ung Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제12권 제2호, 1~12쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2.500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school poiicy influences the subjective norm as well as political efficacy. But, contrary to our expectation, poiitical efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain. but not the subjective norm. As a conclusion. the academic and practical implications of these findings are discussed.

목차

Abstract

1. 서론

2. 연구가설의 설정과 이론적 배경

3. 설문자료의 수집

4. 연구방법과 가설의 검증

5. 결론

참고문헌

저자소개

키워드

Attitude Toward Digital Piracy Subjective Norm Efficacy Economic Gain