Determinants of e-intermediary use in export marketing

• 발행기관: 한국산업경영학회
• 저자명: Hyuksoo Cho Patriya Tansuhaj
• 간행물 정보: 『한국산업경영학회 발표논문집』2007년도 동계학술발표대회, 1~54쪽, 전체 54쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

Electronic intermediaries are gaining significance in international marketing with the rapid development of electronic commerce. The goal of this study is to explain empirically what leads to a higher use of this relatively new exportation alternative. Relying on a resource-based view as our research foundation, we focus on information technology (IT) and non-IT factors as possible determinants. Further, this study brings arguments offered by transaction cost theorists to explain the other non-IT determinants. We gathered data from managers of exporting firms in the United States and Korea for testing generalizeability. We found that across both samples, IT-related human assets, international competence, and perceived uncertainty are statistically significant in explaining the degree of e-intermediary use. Managerial implications and suggestions for future research are then provided.

목차

Introduction

IT-related determinants

Non IT-related determinants

Samples from Korea and the United States

Research method

Results and discussion

Contributions and recommendations

Conclusion

키워드

electronic intermediary B2B cross-country research electronic commerce