Theme Park 利用 狀況이 Restaurant 選擇屬性 購買行動에 미치는 影響

• 영문명: A Study of Restaurant's Selection Attributes according to the Visit types of Theme Park
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 孔渷 植(Gong, Yeon-Shik) 徐昌錫(Suh, Chang-Seok)
• 간행물 정보: 『관광산업연구』관광산업연구 제1권 제1호, 80~91쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

The results of this research are summed up as follows; First, there are differences on visiting frequency, company type, decision maker, and budget plan according to the physical environment. Second, the importance of restaurant choice factor is effected on visiting frequency, company type, decision maker, budget plan. In conclusion the following proposals can be suggested: First, there is still needed target marketing with segmentation of customer by character in closed markets like theme parks. Second, theme park restaurants should target housewives through food quality, sanitation and atmosphere since housewives have the strongest power to choose restaurants in theme parks.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 선행연구의 고찰

Ⅳ. 조사 설계 및 분석 방법

Ⅴ. 결과분석 및 가설의 검정

Ⅵ. 결 론

키워드

식당 선택속성 테마파크 Restaurant Selection Attributes Theme Park