말콤 볼드리지 모형에 기반한 인터넷 쇼핑몰 평가모형

• 영문명: An Internet Shopping Mall Evaluation Model based on Malcolm Baldrige Model
• 발행기관: 한국산업경영시스템학회
• 저자명: 김희올(Hee Ohl Kim) 백동현(Dong Hyun Baek)
• 간행물 정보: 『산업경영시스템학회지』제33권 제3호, 102~113쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

In this research, we proposed a quality evaluation standard model which is suitable for the internet shopping mall based on the Malcolm Baldrige National Quality Award model. A 7-Point Likert Scale was used based on the seven categories within the 2008 Malcolm Baldrige Criteria : Leadership, Strategic Planning, Customer and Market Focus, Measurement Analysis and Knowledge Management, Workforce Focus, Process Management, and Result. Furthermore, we analysed the validity and causal relationship among the factors within the model. The goal of this research is to find a rational standard to evaluate internet shopping malls nationwide and help the structuring and the operation of these malls. The results may be used not only as a tool to evaluate internet shopping mall sites but also as a guideline to improve the quality of a internet shopping mall site that is under development.

목차

1. 서 론

2. 이론적 고찰

3. 연구 모형 및 가설의 설계

4. 결 과

5. 말콤 볼드리지 모형에 기반한 인터넷 쇼핑몰 평가모형

6. 결 론

키워드

Malcolm Baldrige Criteria Internet Shopping Malls