인위적인 수요창출 하에서 서비스부품의 수요예측의 정확도

• 영문명: A Study of Measuring Forecasting Accuracy Under Rromotion System
• 발행기관: 한국산업경영시스템학회
• 저자명: 이영(Young Rhee)
• 간행물 정보: 『산업경영시스템학회지』제33권 제3호, 10~21쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Promotion system can be used as strategical management weapon to enhance the sales power. Planned order system has some similarities with promotion system to create purchasing power and to supply the service parts with low price on purpose. The only difference is whether it is prearranged event or not. The effectiveness of forecasting has increased with normal state of ordering process. However, the accuracy of forecasting has diminished with irregular state of ordering, such as demand occurrences by unexpected climate change or intended planned order by the company. A planned order system is examined through the process of computing the effectiveness on the basis of forecasting in this paper. And it is suggested that how to increase the accuracy of forecasting capability under the planned order system.

목차

1. 서 론

2. 서비스부품의 수요예측 모형

3. PO효과 모형

4. 서비스부품의 ARIMA 모형

5. 서비스부품의 PO효과를 적용한 ARIMA 모형

6. 기존예측과 PO효과 적용한 ARIMA 모형의 비교

7. 결 론

키워드

Planned Order Effectiveness Forecasting