中国旅游购物的体验营销研究

• 영문명: A Study about the Experience Marketing of the Tourism Shopping in China
• 발행기관: 대한중국학회
• 저자명: 石美玉(Shi Mei-yu)
• 간행물 정보: 『중국학(구중국어문론집)』中國學 第29輯, 343~353쪽, 전체 11쪽
• 주제분류: 어문학 > 중국어와문학
• 파일형태: PDF
• 발행일자: 2007.12.01

영문 초록

  Today, there are three bottlenecks in the development of the tourism shopping in China, which badly prevents the farther development of the tourism shopping and the whole advance of the tourist industry. In this paper, Connected with the important character of the experience economy times, it is put forward that tourism shopping is a kind of important experience product and the experience economy is one of new marketing model by which drives the development of the tourism shopping in China. Based on all above, the successful experience of “Hong Kong Shopping Festival” is taken for example and the main contents of the marketing strategies of the tourism shopping are analyzed.

목차

1. 引言
2. 旅游？物？展的三大？？
3. ？？？？？旅游？物？展
4. 旅游？物的？？？？策略
〈參考文獻〉
Abstract

키워드

the tourism shopping in China experience marketing Hong Kong Shopping Festival