日本流通の現況と課題 - 韓日米比較

• 영문명: Comparison of Distribution Channels Industries in Japan and Korea
• 발행기관: 한국마케팅과학회
• 저자명: 金??基(Kanezawa Sangki)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 춘계학술대회 발표 논문집, 85~100쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.05.30

영문 초록

  The retail system can be changed by distribution companies" attempts to adjust it to environmental changes. We are about to experience a revolution in distribution due to changes in environmental factors such as rapid development of information and communication technologies.
  The second distribution revolution, which is of equal importance to the Industrial Revolution in the 18th century has already taken off. A shift of the paradigm in distribution and marketing is, therefore, necessary. The network computing society, which enables us to access and purchase goods and service information from anywhere and at any time, brings about a prosumer sense of values, and results in a consumer-led type of distribution system.
  Core technologies which affects the distribution industry include ( i ) Radio Frequency Identification tags, (ii) Web Services, (iii)network household electronics appliances, SCM ( management technical & SW packages), and (ix) IPv6.
  Changes in the history of the distribution system of Japan can be arranged as follows : (i) wholesale store-led type of distribution system (Edo era), (ii) maker-led type of distribution system (the 1950s), (iii) retail-led type of distribution system (1960s to the present), and (ix) consumer-led type of distribution system (near future).
  Network computing technology brings about a fundamental reformation of the distribution system. The consumer will have access to various kinds of information by Internet. The consumer will also influence the production of goods or services, distribution transactions, purchase conditions, etc. against the background of information technology revolution.

목차

〈요약〉
序論 問題意識と？究方法
Ⅰ. 韓日米の生活文化と？？文化の比較
Ⅱ. 流通構造の韓日比較
Ⅲ. 日本流通業の？展と成長業態
Ⅳ. 消費者主導型流通システムの到？と小？業の？略課題
結論 ―ネットワ？クコンピュ？ティング時代の業態革新―
注および？考文？