검색 포털 사이트 선호요인 분석 - 의사결정나무 기법을 중심으로

• 영문명: Analysis of Customer"s Preference Factors in Internet Portal Sites: A Decision Tree Technique Approach
• 발행기관: 한국산업경영시스템학회
• 저자명: 김명섭 채경일 한창희
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2003년 추계학술대회 논문집, 369~376쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2003.10.01

영문 초록

  Due to the convenience of use and rapid access to their information to find, many Internet users utilize the search engines or portal sites to find their information and web sites. However, many researches related with web site evaluation pointed out that many factors have to be considered to increase the usefulness of the site and the degree of user"s preference about the site. In this research, based on the previous research, preference factors are derived to evaluate the portal sites. And then, five portal sites are evaluated by the questionnaire. CHAID, a decision tree technique, is used to analyze the results of survey and the relationships of preference factors. This research can be an indicator when we analyze the preference factors of portal site and other kinds of web sites using decision tree.

목차

Abstract
1장 서론
2장 문헌 연구를 통한 선호요인의 도출
3장 연구방법
4장 결론 및 향후 연구방향
참고문헌

키워드

Customer" s Preference Internet Portal Sites Decision Tree