SCM 환경의 철강산업에서 CRM 시스템 구축에 관한 연구

• 영문명: A Implement on CRM System for Iron & Steel Industry in SCM Environment
• 발행기관: 한국산업경영시스템학회
• 저자명: 조종남 박상민 남호기
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2003년 추계학술대회 논문집, 358~364쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2003.10.01

영문 초록

  The environment of management is changed by the improving Information Technology, the changing market that is overflowed by product, the competing between enterprises, and the segmenting the whole market. As a result, the concept of the 1:1 marketing is appeared on the environment of management by high quality that customer needs. In this paradigm, the CRM(Customer Relationship Management) is able to be executed by the advancing of the Information Technology(IT), the constituting, Data Base, the analyzing data in Data Base. The CRM(Customer Relationship Management) offers integrated multiple view poingts and methods of the corresponding to customers. The CRM(Customer Relationship Management) is a crirical element in the business. This study considers the effective implementing CRM(Customer Relationship Management) in the steel industry which has unique characteristics.

목차

Abstract
1. 서론
2. 현황분석
3. 적용사례분석
4. 결론 및 추후 연구 과제
참고문헌

키워드

SCM(Supply Chain Management) CRM(Customer Relationship Management) Iron& Steel Industry Data Base